creatives by.
matty
i don't just
make the video.
i know why
it works.
Ten years writing and buying ads that shifted millions in product. Still do it Monday to Friday, and now I'm in front of the camera too.
stuff i've made
I write them, film them and edit them. / Tap to watch
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/ Brands
brands i have created content for
Beauty, drinks, fitness, homeware. Same bloke, different shelf.
/ What I'll talk about
If a real person would use it, I can talk about it.
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alright, i'm Matt
I'm a creative strategist by day. I brief this stuff for a living, so I know what a brand actually needs from it, and now I film it myself too.
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how i write them
/ My scripting process
I don't start by asking what I can say about the product. I start with one question:
Why would someone actually care?
That answer becomes the creative idea. Everything after it, the hook, the order, the words in my mouth, is built to earn it.
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/ Both sides of it
Creator instinct. Performance thinking.
My background is paid social and digital strategy, so I come at UGC from both ends: how the video feels to the person watching, and what the media buyer actually needs to learn from it.
The goal isn't a nice video. It's an idea worth testing.
ways to work
/ Priced per project
One video isn't a test. It's a guess with an invoice attached.
Every quote is built round the product and how many angles you want to test. Tell me what you're selling and I'll come back with a number and what I'd try first.
01 / The problem
Meta can't pick a winner from one option. It needs angles to choose between.
02 / What I watched
Brands spend £3,000 on one beautiful video and learn nothing.
03 / What works
Three cheaper ones tell you which angle your buyer actually responds to.
No filming needed
script pack
Three different angles written for one product, with hooks and on-screen text. You film them, or hand them to whoever does. Useful if you've got a content team and no strategist.
things you can add
Say which of these you need in your enquiry and they'll be in the quote from the start. I've spent ten years on the buying side watching them get added at the end instead.
how this goes
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/ On camera
Same bloke, whatever the product.
things people ask
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give me a shout
Tell me what you're selling and where it's going. I'll usually reply straight away, and within 12 hours at the worst, with ideas and a price.
However you get in touch it's me replying, usually straight away and never more than 12 hours.
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